Decide To Change,
Then Dominate.
Online fitness coaching for women committed to getting stronger and feeling their best, no matter the experience level. Expert coaching, real accountability, and a global community of support.
I'm overwhelmed.
I just went online and looked up "how to get in shape"…there is SO much information!
And it's great that there's a lot of knowledge out there, but where do you start?!
Not to mention, the information that's out there seems geared for those who already have the confidence to march into a crowded gym and begin performing movements they've never done before with no coaching.
I have 15+ years of experience in the fitness industry and I still felt intimidated!
Oh my apologies, I forgot to introduce myself. I'm Kasey Esser.
You may know me from your phone screen if you watch microdramas with werewolves and secret billionaires.
Yes, I am a real person and yes I did have a life before doing…all that.
That life involved founding Essers of Los Angeles, a personal training studio in…Los Angeles.
For just over 10 years, myself and my team worked with hundreds of clients who wanted to cut through all the nonsense in the industry and be held accountable to achieving their fitness goals.
Over the course of that decade, three glaringly obvious things stood out.
1. The simpler we made everything, the better results someone achieved.
When it comes to fitness, those giving the advice tend to be fit, yes? Their point-of-view is coming from a much different place than someone who is not naturally fit and athletic.
With Essers, we keep that awareness at all times. Achieving strength, confidence, and your best self is not easy, but it does not have to be complicated. Part of our responsibility is making the process as achievable as possible.
That means taking the journey one step at a time, gradually building those steps into meaningful change.
2. A coach is great, a community is better
When you start a fitness journey, you have a lot of motivation. After all, if you're here, you've decided to make a change.
Naturally, you will run into obstacles. That thing called life.
The motivation will lessen.
This is where a Coach can bring much-needed accountability.
But a Coach isn't enough. It's just one person.
I found true accountability came from someone's peers.
Those like-minded people who were going after similar goals.
Letting a person down isn't a great feeling, but letting an entire group down?
That'll get you moving on days when you just want to lay in bed and eat processed foods.
3. The transformation is in who you become
It's great to see external validators of fitness progress. You want to look in the mirror and be proud.
But this program is not just a before-and-after photo.
True progress, and true fulfillment, is about who you become in the process of achieving those fitness goals.
That's why you see the "Essers Eight" before you see anything about what programs we offer. It's important you resonate with each of those, because that's how a like-minded community is built.
These eight values are what we aspire to be on a consistent basis.
Some you may read and nod along. Others may cause an uncomfortable feeling.
"Uh-oh, I don't really do that."
That's ok. You don't practice it…yet.
It's not about being perfect. It's about having aims for conducting yourself that support the achievement of your goals. Aims that allow you to show up for yourself and be your best to those you love.
So while I don't currently run any physical locations, my life has changed in such a way that I do now have a global community of amazing people. And I feel a responsibility to take what I've learned over all that time, take that passion, and turn it into something valuable to offer to you.
If you're a woman who wants to feel your best, get stronger, be part of a supportive community you can talk with, and receive expert coaching designed to encourage, not intimidate…Essers may be right for you.
You can commit at any of the links that say "Commit" and if you have questions, just use the contact form and we'll get right back to you.
You've already taken an amazing first step. You've decided to change.
Now it's time to DOMINATE!
Kasey Esser
Our Values
The Essers Eight
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If those resonated with you, keep reading…
Programs
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Tell us where you are and what you want. We reply within two days and only take on people we can genuinely move forward.